Increase Your Google Adsense Earnings

In this article I give advice about ways in which you can increase the amount you earn from Google adsense. I run adsense on a number of my sites and it is proving to be a very good form of second income. Many other people are now putting the code onto their own sites which can help them to pay for hosting and domain renewal costs.

Should you run adsense on your website?

In my opinion there are many positive reasons to have these google ads on your website but there are also reasons why you may not want them on there.On the positive side you are of course likely to earn money when people click on one of the ads, this can be a useful income, however unless you have either a high traffic site or a large number of sites, you are unlikely to get rich from it.

On the negative side when people click on one of the ads it is actually taking away that visitor from your site. If you are offering a service it therefore probably is not worth signing up for adsense for that site. If the site is purely for information purposes I would say that it is worth adding the code.

How to increase your adsense earnings

There are many ways in which you can blend the adverts into your website by choosing a particular colour for the ads as an example. Placement of the ads is also quite important and there is information on the Google site which advises where to put the adverts for maximum impact.

I believe the best way to increase your earnings however is to get more traffic to the website. There are many ways of doing this:

Google adwords

You can create an advertising campaign using google adwords. You could opt to pay near enough the minimum fee per click and this will keep the costs down. People will then visit your site and hopefully click on one of the other ads, therefore making you money.

This can work very well for certain subjects, but not so well for others. It is a matter of trial and error, I always run the adwords for around a month and then evaluate if it is worth carrying on after that point.

It is obviously important that we do not spend more on our own advertising, than we are likely to earn.

Purchase a text link ad

This is becoming more and more popular as one way backward links are becoming ever more powerful in the eyes of the search engines. These type of links are however quite hard to come by.

By purchasing a text link advert you are likely to have an increase in web traffic from two avenues. Firstly from the advert itself and also from the page rank value of the backward link.

At articles-submission.com you are able to purchase nine of these permanent backward links for only £50, which includes a link on a page rank five page.

Writing articles

Writing articles can also help you to obtain more visitors to your site. The people who read the article are potential visitors, you also obtain a one way backward link from the article directory which you submit the article to, and other webmasters may also include the article on their own site, thus creating another one way backward link. These backward links help to increase your overall page rank. The higher the page rank, the more traffic you should receive.

Link exchange

Exchanging links with other websites which are hopefully in the same business sector as your own, also has value. These links are not as powerful as the one way links mentioned above but are still worth seeking.

You can e-mail or phone other webmasters to ask if they would be happy to swap links with your site.

Build a site network

If you have the time and available funds you could also consider building a network of sites, all on the same theme. Each of the sites in the network would have a link pointing to the main site. They could also have adsense on the sites thus increasing your earnings in a two-fold manner.

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Add A Simple Search To Your Blogger

Every blog should include a search feature. If a reader has to click on every page or in every category to find what they are looking for then they may leave out of frustration. Adding a search feature will make your reader happy and it is easy to do.

Many of the Blogger templates do not include a search box. These simple instructions will show you how to add one to your blog.

Note: These instructions are for Blogger.com (Blogspot) blogs.

Follow these simple instructions:
1. Log into your Blogger.com account.

2. Click the Layout tab from your blog Dashboard.

3. Click Page Elements.

4. Click Add a Gadget above the section you want to put your search box in.

5. Click the plus sign next to HTML/Javascript.

6. Type Search this site (or whatever you want) in the Title box or leave it blank.

7. Copy and paste this HTML code in the text area.


7. Click Save.

8. Click Preview.

9. You may have to drag the search gadget into a new area until you get it positioned where you want it to show on the blog.

10. To test the search functionality click View Blog.


Now you have a simple way for viewers to search your blog and the results will appear embedded in your blog so the reader isn’t taken off onto a new page or a site that doesn’t look like yours.

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X-Mas Gift =The Top Paying Keywords database presents the keyword prices of the 400,000+ keywords

Overview
The TopPayingKeywords database presents the keyword prices of the 400,000+ keywords that have search engine bid prices of $1 or more. By identifying the highest paying keywords on the Internet, the database allows website owners to dramatically improve earnings in Google’s AdSense™ program.

What is Google AdSense?
Google AdSense delivers text and image ads that are targeted, on a page-by-page basis, to the content on your website. Website owners simply copy Google’s HTML code into their web pages, and then Google automatically delivers ads based on the content of each page.

Whenever a website visitor clicks on these ads, the advertiser pays Google, and Google splits the revenue with the website owner.

Why the Price of Keywords Matter
Google charges advertisers on a price per click (PPC) basis. That is, advertisers pay only when a user clicks on their advertisement. Advertisers bid against each other to receive better placement in the results, and the bidding price for each keyword differs.
For example, the keyword ‘weather’ is only worth 5 cents or less to most advertisers, while keywords such as ‘mortgage’ often yield $5 or more per click. Since Google splits its advertising revenue with you on a click-by-click basis, you obviously want the ads that Google delivers to include the highest paying keywords.

How to Profit from TopPayingKeywords.com
By optimizing the text of your website to include high priced keywords, Google will deliver ads based on these higher priced keywords, thus yielding you significantly more revenue per click.

Specifically, by understanding which keywords are the highest priced, you can generate more revenues by:

1. Modifying the text of existing web pages
2. Creating new web pages for existing websites; and/or
3. Creating completely new websites

One key to success in the first and second bullets is finding correlations between your existing content and new, higher-priced content. For instance, a site about baby names (baby names is a $0.05 keyword) could include content about life insurance (life insurance is a $6.00 keyword). In this case, the correlation is that when parents have children, they should make sure they have the best life insurance policy.
Case Study
The founders of TopPayingKeywords.com operate a website that experiences a 1.5% click through rate (1.5% of page viewers click on one of our Google AdSense ads - this is the industry norm). However, our website has an average price per click of up to $4, which is 10 to 20 times the industry average, because we have optimized our site around the top paying keywords. Our site routinely generates $1,000 to $2,000 per day in revenues.

How TopPayingKeywords.com Develops our Database
TopPayingKeywords.com spends hundreds of hours each month to determine the highest paying keywords. First, we research the price of the top 3,000,000 most heavily searched keywords and assess the price of each. We then brainstorm other keywords that are similar to the most expensive keywords on this list that may not be in the most heavily searched keyword list.

What you Get from TopPayingKeywords.com
Our database is available in Microsoft Excel format and includes more than 400,000 keywords on which advertisers currently bid $1 or more. For each keyword, we include the average price of the number three paying ad on that keyword in the major pay per placement search engines (e.g., Google, Yahoo).

We include the average price of the number three paying ad since this is most representative of the real price of that keyword. This is because advertisers only have to pay one cent above the next highest bid. For instance if one advertiser bids $20 for a keyword and the second highest bidding advertiser only bids 40 cents for that keyword, the first advertiser only pays 41 cents per click. In addition, sometimes the second advertiser bids $19.99, simply to force the first advertiser to pay the full $20 per click. In such a case, neither of these bids represent the true price of that keyword.
On the other hand, the third highest bid is often the most stable, and in all cases, the first and second bidders must pay at least as much as the third priced bid. So, we include this price, even though it may be slightly less than the price of the first two bidded keywords.

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